Exclusively for Travel Retail a a limited production
Habanos to premiere new travel retail exclusive – 28/08/07
Source: © The Moodie Report
By Melody Ng
The H.Upmann Travel Humidor will be launched exclusively at Cannes on 23 October
CUBA. Following the launch of the Montecristo Travel Humidor last year, Cuban tobacco company Habanos S.A. is set to launch a new travel retail exclusive at Cannes in October: The H. Upmann Travel Humidor.
The H. Upmann Travel Humidor comes with six cigars in the Robusto size (50 ring gauge and 124 mm long) – a first for the H. Upmann brand. Robustos will only be available in this latest exclusive for the travel retail channel.
All leaves in H. Upmann are from the Vuelta Abajo tobacco region and they are long filler. The premium cigars are totally hand-made.
The lightweight and compact humidor comes wrapped in genuine leather with the iron-stamped brand logo on the side. Cigars are firmly adjusted within the wooden mould and protected against humidity, temperature changes, and sudden movements.
The lower zipper of the case grants access to the humidifier located at the bottom so the user can get the sponge moistened.
The launch of this exclusive product will take place in Cannes on 23 October at the Noga Hilton Hotel where an H. Upmann cocktail will be organised for the occasion.
The H. Upmann Travel Humidor will be available in global travel retail from December onwards.