Devidas Group - The Story Behind Our Success

For over 60 years, Devidas Group has been a key player in Israel’s tobacco scene, a leading brand and reliable service provider. What began as sourcing local tobacco for Dubek, (Israel’s leading tobacco manufacturer), evolved into a national empire. Today, we are Israel’s exclusive importer and distributor of premium tobacco products and smoking accessories. Decades of experience, growth, and commitment to excellence have built our steady reputation and status as the sole, trusted leader serving fine tobacco and smoking retailers nationwide.

Led by Moshe and Eyal Devidas, we blend deep industry knowledge with innovation, establish and bring strong global partnerships, and deliver unwavering dedication to quality. We don’t get ahead of trends – we set them. With our service excellence and long-standing business relationships built on trust, Devidas Group continues to shape and lead the future of tobacco distribution in Israel.

Devidas Group
מקפידים לבחור בשבילכם את המותגים הטובים ביותר
1950s - The Beginning
The Devidas family's journey in the tobacco industry begins with David Faraghi, founder and patriarch, becoming a key figure in Israel’s tobacco trade. This founding father supplied tobacco leaves and blends from local Arabic villages, along with consulting Dubek and other Israeli tobacco manufacturers.
1960s - A New Generation
David’s daughter, Rivka, marries Moshe Devidas, an ambitious entrepreneur. Under his father-in-law’s guidance, Moshe masters the family trade. When the government bans the local trade of tobacco grown in Arab villages, Moshe joins Dubek, Israel’s leading tobacco manufacturer, gaining invaluable industry experience.
1970s - Expansion into Import & Distribution
The British brand Rothman’s Cigarettes selects Moshe as its exclusive importer and distributor in Israel. Devidas Group becomes the country’s largest tobacco importer and distributor, establishing headquarters in Haifa and representing Rothman’s as its first international brand.
1980s - Growth & Global Partnerships
The company expands its tobacco and smoking accessories portfolio. Eyal Devidas, Moshe’s son and the third generation of the family business, joins the leadership team. He introduces select global brands to the Israeli market for the first time.
1990s - Leading the Cigar Market
Devidas Group diversifies its product range and portfolio, securing exclusive import rights for some of the world’s most prestigious cigar brands. This game-changing milestone solidifies the brand and company reputation as Israel’s go-to provider of premium tobacco products to retailers.
2000s - Setting New Standards
The company relocates to Herzliya Pituach’s industrial zone, moving into their contemporary new office space. Devidas Group also launches Israel’s first flagship tobacco store in Tel Aviv, reinforcing industry leadership with entrepreneurial initiative that bridges a niche market gap.
2010-Today - A Market Leader
Devidas Group remains Israel’s leading tobacco importer, distributor, and marketer, successfully integrating fourth generations into the team, Rivi Hartman Devidas and Sharon Kinarti Devidas. With its trustworthy reputation, stability, and decades of incomparable excellence, the company continues to serve top retailers and distributors across Israel.
Looking Ahead

Innovation & Market Leadership

Committed to importing the finest brands, Devidas Group anticipates market trends, adapts to evolving demands, and continues to grow strategically. As the industry evolves, Devidas is always one step ahead. Our retailers sell premium tobacco products from exclusive global brands, with the added value of our expertise and exceptional service.

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